Skip to main content
All CollectionsSearches and Filters
What Do Personalization Tokens Mean?
What Do Personalization Tokens Mean?
Updated today

Want to send messages that feel personal? Use tokens to fill in details automatically!
This article explains what each personalization token stands for and how it gets filled in when sending messages through Robin.

🧠 What are tokens?

Tokens are smart placeholders that automatically insert personal info from the candidate or recruiter into your message.
They save time and make every message feel more relevant.

🧾 Available tokens

We offer the following tokens:

  • {voornaam} – Candidate’s first name

  • {achternaam} – Candidate’s last name

  • {volledigeNaam} – Candidate’s full name

  • {laatsteErvaring} – Most recent job title

  • {laatsteBedrijf} – Most recent employer

  • {recruiterVolledigeNaam} – Full name of the recruiter

  • {NaamJobboard} – Name of the job board where the candidate was found

  • {NameVacature} – Title of the search

  • {Locatie} – Location from your search

✨ Example

Let’s say you found a candidate via LinkedIn for the search Account Manager in Utrecht.
The candidate is Julia Curiel, currently listed as Customer Support Manager at Recruit Robin.
You are the recruiter Aron Schilder.

The tokens would be filled as follows:

Token

Value

{voornaam}

Julia

{achternaam}

Curiel

{volledigeNaam}

Julia Curiel

{laatsteErvaring}

Customer Support Manager

{laatsteBedrijf}

Recruit Robin | 10 CV-Databases in 1 platform

{recruiterVolledigeNaam}

Aron Schilder

{NaamJobboard}

LinkedIn

{NameVacature}

Account Manager

{Locatie}

Utrecht

❓ Frequently Asked Questions

  • What if a token value is missing?

    Then the field will be empty. Always preview your message before sending!

  • Can I use multiple tokens in one message?

    Absolutely – use as many as you need.

  • Do tokens work in WhatsApp messages too?

    Yes, tokens work in both emails and WhatsApp templates.

Did this answer your question?